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Appendix 2
Key to performance ratings
Direction |
|
|
Performance has improved |
|
Performance has been sustained |
|
Performance has declined |
N/A |
No previous data to compare |
RAG Rating |
|
|
Target not achieved |
|
Target slightly missed (within 10%) |
|
Target met |
|
Data Only |
Performance Summary
Green |
Amber |
Red |
N/A[1] |
Total |
|
KPIs |
5 |
1 |
1 |
1 |
8 |
Direction |
Up |
No Change |
Down |
N/A |
Total |
Last Year |
3 |
|
5 |
|
8 |
Last Quarter |
4 |
|
4 |
|
8 |
A Thriving Place |
Performance Indicator |
Q2 2019/20 |
||||
Value |
Target |
Status |
Long Trend |
Short Trend |
|
Percentage of all available tickets sold at the Hazlitt |
50.88% |
50% |
|
|
|
Number of visits per month to Visit-Maidstone.com |
117,804 |
113,936 |
|
|
|
Footfall in the Town Centre |
2,906,564 |
2,959,104 |
|
|
|
Number of students benefiting from the Museum’s educational service |
1,027 |
1,450 |
|
|
|
Footfall at the Museum and Visitors Information Centre |
24,836 |
19,000 |
|
|
|
Number of attendees to informal events |
870 |
|
|
|
|
Contacts to the Visitor Information Centre |
1,062 |
829 |
|
|
|
203,900 |
201,314 |
|
|
|
A Thriving Place: Performance Summary
Overall, the majority of performance indicators (PIs) relating to ‘A Thriving Place’ have performed well against target for Quarter 2, with 5 out of the 7 targeted PIs (71%) achieving target. Three of the reportable set show an improvement in performance compared to Quarter 2 in 2018/19 and four show an improvement when compared the previous quarter.
Footfall in the Town Centre has marginally missed the Quarter 2 target. There has been a 4% decline in footfall compared to Quarter 2 last year. However, since recording began in 2015/16, this quarter’s out-turn represents a 24% increase in footfall.
While footfall at the Museum has achieved the quarterly target, the number of students benefiting from the Museum’s education service has not. This target is profiled to taken into account seasonal variations in students visiting, using the last four years of data. The Quarter 2 out-turn represents a decrease of 28% compared to Quarter 2 in 2018/19. Last year and this year there has been slightly higher than expected numbers in Quarter 1 and it has been suggested by the Museum Manager that schools are planning visits earlier in the year.
The other indicators relating to this priority have achieved target and these show that there is an interest in Maidstone as a place to visit and the attractions offered.
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